A new type of advertising
Advertising is all about creating emotions and engaging with viewers. But how do you know how much engagement your work is getting.
With art, especially in advertising, engagment and viewership is a measure of success. But these metrics are hard to measure in real-life. Understanding how the same work is viewed at different locations or how different works of art engage differetn audiences at the same location is key.
THE USE CASE
We worked aith a new type of out of home advertising agency. One that creates painted murals instead of posters.
We worked on a location in NYC to help the agency quantify the additional viewership and engagement their work generates comapred to standard advertising.
The company will be able to show its clients why this type of advertising is more engaging and and worth the extra fee.